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美国鲜粮品牌The Farmer’s Dog推出全新Crunchy Biscuits脆性宠物饼干,以简单配方和烤制工艺延伸其“人用级食材+新鲜烹饪”定位到零食品类。该产品强调有限原料、功能细分和与主食菜单的搭配,为宠物食品品牌、OEM工厂及渠道商提供鲜粮与零食组合销售的新思路,也折射出北美宠物食品在成分透明、轻加工、差异化零食方面的持续趋势。
Read article美国宠物食品品牌Solid Gold推出狗用“Meal Kits”餐食套装,在干粮基础上组合湿粮包和功能性配料,强调满足不同生命阶段与体型犬只的营养需求。此类组合型产品在配方设计、包装结构、供应链协同及零售展示方面均具有较强参考价值,为宠物食品企业规划套餐化、场景化产品线提供案例,并提示品牌方重视消费者教育、SKU管理以及跨品类协同开发。
Read article雀巢普瑞纳欧洲推出 My Fresh Menu(鲜馔菜单)冷藏宠物食品线,在特定欧洲市场上市,聚焦更高含肉量、较少加工和简单配方,以更贴近“家庭烹饪”概念。产品定位介于传统湿粮与人食级鲜食之间,强调冷藏储存和短保质期,通过零售冷链和电商渠道销售。这一新品线反映出欧洲宠物食品向“新鲜化”“厨房感”的趋势,也对品牌配方开发、冷链包装、供应链管理和零售陈列提出更高要求。采购商和渠道商需关注冷藏货架规划、订货节奏以及与常温粮的组合销售策略。
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